Beauty, elevated by expertise and care.

Emily Cosmetics is a modern beauty bar and spa rooted in personal service, perfected artistry, and a warm, welcoming experience.

Your one-stop beauty destination

Emily Goldberg founded Emily Cosmetics, LLC in 2015 to deliver expert artistry and a skincare-first approach for every client. As a National Makeup Artist with decades of experience, Emily and her team focus on personalization, helping clients build routines and looks that feel effortless and confident.

From cosmetics and skincare to spa services, the team blends professional technique with a friendly, community-focused experience. Emily Cosmetics is proud to be recognized for its award-winning artistry and warm, personalized care.

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Award-winning excellence

Recognized for standout artistry and service, Emily Cosmetics is proud to be honored with Best of Bethesda 2025, Finalist Best of Bethesda 2026, Best of Potomac 2026, and Top Health & Beauty Expert in the May 2025 issue of Potomac Lifestyle Magazine.

Meet the Team

Artists, estheticians, and wellness experts

Emily Goldberg

Owner / Makeup Artist

Emily began her career as a National Makeup Artist over 26 years ago, specializing in color matching, everyday skincare and makeup routines, and professional makeup for weddings, events, photo shoots, and celebrities. She recently celebrated 10 years of Emily Cosmetics, launched the Emily Cosmetics app on Apple, and has been named Best of Bethesda - Best Makeup Artist two years in a row. Emily was also featured as a Best Beauty Expert in Potomac Lifestyle Magazine and awarded *Best Makeup Brand & Makeup Artist for 2026.

Natalie Lerner

Social Media Manager / Makeup Artist

Natalie Lerner is a makeup artist and marketing specialist at Emily Cosmetics Beauty Bar & Spa. She provides customized makeup for events and appointments while also supporting front desk operations, product consultations, and social media. With her artistic eye and welcoming personality, Natalie helps every client feel confident and cared for from the moment they arrive.

Daniela Villanueva

Esthetician / PMU Artist

With over 20 years in the beauty industry, I bring extensive experience as a makeup artist and PMU specialist to Emily Cosmetics Beauty Bar & Spa. Since discovering my passion for permanent makeup in 2015, I've focused on enhancing natural beauty through soft, timeless results. I offer services including microblading, facials, lash lifts, brow lamination, facial waxing, and bridal makeup, creating personalized experiences that leave every client feeling confident and cared for.

Nikki Herson

Spray Tan Artist

Nikki specializes in conventional and rapid spray tanning, as well as customized teen spray tan services. She is dedicated to delivering natural-looking, streak-free, and long-lasting results while carefully tailoring each tan to the client's skin tone, preferences, and lifestyle. Nikki prioritizes comfort, safety, and flawless application to ensure every client leaves with a radiant, confidence-boosting glow.

Lantao

Massage Therapist

As a highly skilled and experienced Massage Therapist, I am dedicated to providing exceptional spa services to clients at Rosewood Spa. With a deep understanding of various massage techniques and a passion for promoting relaxation and well-being, I strive to create a tranquil and rejuvenating experience for each individual. Through my strong communication and interpersonal skills, I ensure that clients feel comfortable and at ease throughout their sessions.